The tech team and sales department have been arguing long and hard into the cold winter nights here in Denmark. Creative friction has led to the development of the next funky redesign of Media Park – our ready made embed film trailer channel.

New Media Card

The logic behind Media Park is to make it extremely easy for websites to implement a dedicated film channel. The embed code is a simple copy paste Iframe snippet for more technical info click here.

Earlier Media Parks were robust but looked like ugly ducklings. The latest iterations present the user with a range of movie posters in place of links that expand when rolled over with the mouse (ok currently this is still pending). The clunky script at the base of the page has been exchanged for embed code boxes to help in the viral spread of this tool and the great content. Most importantly the user is presented with larger number of movie trailers to peruse.

Old Media Park

You can see the three sizes here:
Small – http://uk.mediapark.filmtrailer.com/dev/small/?channel_user_id=123456
Medium – http://uk.mediapark.filmtrailer.com/dev/middle/?channel_user_id=123456
Large – http://uk.mediapark.filmtrailer.com/dev/large/?channel_user_id=123456

After months of hard work, care full administration and a growing fan base, YouTube pulled our channel with absolutely no warning.

Why …………………….!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! No warning. Nada, zip, didley squat! I was expecting at least an email, coupled with a reason and who we could protest against.

In discussions with major studio its come to our attention that there are people who sit in various legal and accounting departments that actively complain every time a trailer appears on Youtube when it falls outside of the normal syndication. The guys we work with (our UK represntitives in the various distribution companies) hate it, as it means that they can’t even seed their own campaigns online virally without someone from their own company pulling the trailer!

This is a classic example of Internet Illogic. Why would promotional material that is helping to promote your product, that has the potential to go viral, that is syndicated by a variety social networking and vodcasting sites and that will get more people watching the trailer, talking about it and hopefully pushing them one further step down the buying process toward buying the movie ticket or renting the DVD; be deemed by some bean counter somewhere as a threat?

Lawyers and accountants are an odd bunch. I remember hearing  a funny story from a friend of mine who told me about the music industry’s battle over international music rights and the early days of inflight entertainment. It became so wildely illogical that the London to Newyork service was forced to turn off the entertainment system while the plane flew over Iceland (a then unsecured territory).

Based on rough guess we have excluded certain film companies content from our new film trailer channel, while we go forward in making contact with various legal departments  to ask for syndication rights. We have resurrected our youtube channel which is under construction here and will be live with content shortly. Viva the free dissemination of promotional content on the Internet!