YouTube channel down but not out!

November 11, 2008

After months of hard work, care full administration and a growing fan base, YouTube pulled our channel with absolutely no warning.

Why …………………….!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! No warning. Nada, zip, didley squat! I was expecting at least an email, coupled with a reason and who we could protest against.

In discussions with major studio its come to our attention that there are people who sit in various legal and accounting departments that actively complain every time a trailer appears on Youtube when it falls outside of the normal syndication. The guys we work with (our UK represntitives in the various distribution companies) hate it, as it means that they can’t even seed their own campaigns online virally without someone from their own company pulling the trailer!

This is a classic example of Internet Illogic. Why would promotional material that is helping to promote your product, that has the potential to go viral, that is syndicated by a variety social networking and vodcasting sites and that will get more people watching the trailer, talking about it and hopefully pushing them one further step down the buying process toward buying the movie ticket or renting the DVD; be deemed by some bean counter somewhere as a threat?

Lawyers and accountants are an odd bunch. I remember hearing  a funny story from a friend of mine who told me about the music industry’s battle over international music rights and the early days of inflight entertainment. It became so wildely illogical that the London to Newyork service was forced to turn off the entertainment system while the plane flew over Iceland (a then unsecured territory).

Based on rough guess we have excluded certain film companies content from our new film trailer channel, while we go forward in making contact with various legal departments  to ask for syndication rights. We have resurrected our youtube channel which is under construction here and will be live with content shortly. Viva the free dissemination of promotional content on the Internet!

Entry Filed under: Preview Networks PR and News. Tags: , .

1 Comment Add your own

  • 1. benwes1234  |  February 24, 2009 at 2:16 pm

    ok they shut it down again …. i give up. I can’t even reach anyone to figh my case

    Reply

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