The importance of this blog in our PR

“Rand Fishkin is a popular speaker at search engine optimization conferences – not so much for his trademark yellow sneakers – but for his direct and uncompromising advocacy of social media marketing. His strategy is to focus on the ‘linkerati’, the new breed of bloggers whose approval is often the first stage in launching a successful campaign, and he insists the quickest way to kill a viral campaign is by giving it to your public relations department.” -

So here it will be our task to tell the story of play and the business unfolds and to make sure we have the right references for our PR and to create an intersting diary of our progress.